At Vitamia, we believe that the future of Slovenian tourism rests on quality, enterprise, specialist knowledge and authentic local stories.
In our view, excessive state intervention in the tourism economy and extensive state ownership of hotel capacity can limit competition, innovation and private enterprise. We believe the state should focus on protecting cultural heritage, improving infrastructure and ensuring fair conditions for competition, while giving knowledgeable, innovative providers greater scope to create travel experiences.
Our philosophy is rooted in personal responsibility, respect for local communities and surroundings, and creating meaningful value for visitors.